AI Analytics for Non-Technical Founders Who've Already Tried Mixpanel

You didn't need more dashboards. You needed your Stripe and HubSpot data to answer a question in plain English. Datasift does that.

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Mixpanel, Amplitude, and Metabase are built for data teams. They assume you have an analyst who writes SQL, an engineer who can spend two weeks tagging events before a single chart appears, and a team that checks dashboards proactively. Most SaaS founders have none of those things. They have Stripe, HubSpot, and a Postgres database, and a weekly question they can't answer without interrupting their CTO.

AI analytics for non-technical founders has been a category without a product. Every tool in the space either requires instrumentation work that takes longer than a sprint, SQL fluency that belongs to someone you haven't hired yet, or a five-figure enterprise contract that assumes you already have a data team to operate it. The question "what's happening with churn this month?" should take seconds to answer. In most companies under 200 people, it takes days.

Datasift connects to the data you already have — Stripe, HubSpot, Postgres — and delivers a plain-English briefing on your most important metrics every Monday morning. No event tagging. No SQL. No dashboard to remember to open.

The Hidden Requirement Inside Every Analytics Platform

Every analytics platform in this space is built on an assumption it never states: that you already have a data analyst, or that you have an engineer available to instrument your product before any data appears.

Mixpanel and Amplitude are event-based. Before they can show you anything, someone has to write tracking code for every user action you care about — signup, activation, first value moment, churn trigger. That work takes two to four weeks of engineering time and has to be re-done whenever your product changes. If you're a founder or an ops lead without that resource, the platform is locked until you clear the dependency.

Metabase and Looker are SQL-based. They connect to your database and give analysts a way to query it. If you're not the analyst, you need someone to write the queries, maintain them as your schema changes, and turn them into a dashboard you can actually read. The tool is the interface. The dependency is the person.

The data you need to understand your business — churn cohort, activation rate, MRR movement, expansion revenue — already exists in Stripe and HubSpot. Getting to it has required a skill or a hire that most founders at 20 to 200 people don't have. That's the wall Datasift removes.

Introducing Datasift

Datasift reads your existing Stripe, HubSpot, and Postgres data and converts it into a weekly plain-English briefing covering churn, activation, and revenue movement. Ask it a question in plain English — "why did churn spike in February?" — and it returns a written answer with the numbers from your live data.

What You Get — $149/month

Your revenue data is already in Stripe. Your customer data is already in HubSpot. Datasift reads both the moment you connect, with no setup steps in between. Your billing history, subscription data, and CRM records map automatically.

Plain-English query interface — Type a question about your data and Datasift returns a written answer with supporting numbers. "Which cohort has the highest 90-day churn?" returns a paragraph, not a pivot table you have to interpret.

Weekly briefing digest — Every Monday morning, a structured report covering MRR movement, churn cohorts, activation rates, and expansion revenue lands in your inbox and Slack. The metrics a founding team checks every week, without anyone having to check.

Anomaly detection — Datasift monitors your key metrics continuously and flags movements outside your historical baseline. If churn climbs 18% week-over-week, you find out Monday, not at month close.

Churn cohort analysis — See which customers leave, when in their lifecycle they leave, and which signup cohort has the worst 90-day retention. Broken down by plan type and segment without writing a query.

Shows you the exact step where this month's signups stop becoming retained customers — not based on a template, but on your actual activation sequence. Updated every week from your live data.

Give Datasift read access to your Postgres database and it queries your live tables directly. Nothing is written. Nothing changes in your application.

No-code business analytics dashboard — A web interface for the questions the Monday briefing raises. Pull a number, check a trend, look at a cohort without writing a query or opening a SQL client.

Why $149/month

A fractional data analyst costs between $2,000 and $5,000 a month. A two-week engineering sprint to instrument Mixpanel costs more than a year of Datasift. $149/month is less than one hour of a contractor analyst's time per week. There's no annual contract on entry. If the first monthly briefing doesn't surface something you didn't already know about your churn or activation rate, cancel before the second charge.

Who This Is For

You're running a 20 to 150 person SaaS company and your data questions go to your CTO by default.

You've looked at Mixpanel or Amplitude and stopped when you learned what instrumentation means.

You know your MRR. You don't know your activation rate for the February cohort.

You check Stripe for revenue numbers and HubSpot for pipeline and wish something combined them automatically.

You want a Monday morning briefing, not a dashboard to maintain.

The First Briefing Guarantee

If your first weekly briefing from Datasift doesn't include at least one metric you didn't already know — about churn, activation, or revenue movement — contact us and your first month is free. We make that offer because founders who connect Stripe and HubSpot data for the first time almost always find something they weren't tracking.

In 7 Days, You'll Have:

• A complete picture of your churn cohorts by plan type and signup month, pulled from your existing Stripe data
• Your activation rate and the specific step where the current cohort is stalling
• MRR movement broken down by new business, expansion, contraction, and churn
• Anomaly alerts configured against your historical baseline so spikes reach you before they compound
• A Slack integration delivering the weekly briefing to wherever your team already reads
• Answers to the data questions you've been routing through your CTO

Frequently Asked Questions

Does Datasift work without any event instrumentation?
Datasift reads from Stripe, HubSpot, and Postgres directly — not from tracked events. You don't tag anything. The moment you connect your Stripe account, Datasift can calculate churn rate, MRR movement, and cohort retention from your billing history.

Datasift vs Amplitude: what's the difference?
Amplitude is an event analytics platform built for product teams with engineering resources to instrument user actions. It shows nothing until tracking code is deployed. Datasift reads your existing billing and CRM data and starts returning answers immediately — no instrumentation, no product code changes.

How much does Datasift cost, and what's included?
$149/month covers all connectors (Stripe, HubSpot, Postgres), the weekly briefing digest, anomaly detection, and the plain-English query interface. There's no annual contract to start. Cancel anytime before your next billing date.

What if my data is messy or my Stripe setup isn't standard?
Datasift maps your Stripe data based on your actual billing structure, not an assumed schema. If your setup uses custom fields or non-standard subscription models, the onboarding flow walks through a short configuration step that covers most edge cases. If yours is genuinely unusual, support reviews it within one business day.

What it is: AI analytics that reads your existing Stripe, HubSpot, and Postgres data and delivers a weekly plain-English briefing on churn, activation, and revenue movement.
What you get: Plain-English query interface, weekly briefing digest, anomaly detection, churn cohort analysis, activation funnel mapping, Postgres connector, no-code dashboard.
Price: $149/month, no annual contract required.
Catch: Datasift reads from Stripe, HubSpot, and Postgres. If your core data lives somewhere else, check connector availability before signing up.
Guarantee: If your first briefing doesn't surface a metric you weren't tracking, your first month is free.
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