DeriveKit
One customer interview. Five browser tabs, two freelancers, four days. That is the B2B video repurposing workflow right now.
DeriveKit converts the same recording into a case study post, three LinkedIn clips, a pull-quote graphic, and a follow-up email before tomorrow.
Turn My Next Recording Into Assets
30-day money-back guarantee. No questions.
Your B2B video repurposing tool is already the most-used folder on your drive: a graveyard of customer interviews, webinar recordings, and demo calls that never made it to your editorial calendar. The recording happened. The intent was there. What followed was a Slack message to a copywriter, a brief sent to a freelancer, four days of back-and-forth, and a case study that published three weeks after anyone cared about the customer conversation.
The problem is not that B2B teams do not record enough. Most record too much. The problem is that every tool in the current stack handles exactly one output format and hands the rest back to you. Descript cleans up your transcript. Opus Clip finds your clips. Neither one writes the email sequence, creates the quote graphic, or drafts the blog post. That coordination gap costs the average content team 6–8 hours per recording in briefs, reviews, and version management before a single asset goes live.
DeriveKit closes that gap. One recording goes in. Six assets come out. Same day.
What the Current Approach Actually Costs a Content Team Running Six Customer Interviews a Month
Repurposing one customer interview today involves: transcribing the recording, reviewing it for usable quotes, briefing a copywriter on the case study structure, clipping three video segments, sending clips to a motion designer for captions and branded frames, writing three graphic variations from the best quotes, and drafting a follow-up email sequence from scratch.
At a blended rate of $80/hour across a copywriter, a contract video editor, and your own coordination time, that is $480–$640 per recording. Across six interviews a month, you are spending $2,880–$3,840 in labor on content derivatives before a single piece publishes. That math gets worse when a recording sits idle for two weeks because the copywriter queue is full.
DeriveKit replaces that workflow with a single upload. The transcript, case study draft, LinkedIn clips, quote graphics, and follow-up emails are ready before the end of the day you recorded.
Introducing DeriveKit
Upload a recording or paste a meeting link. DeriveKit transcribes and segments the conversation, identifies your customer's strongest quotes and narrative moments, and generates every content derivative your team publishes from that recording. It reads your brand kit once and applies your colors, logo, and font to every graphic and clip without a second instruction.
What You Get — $149/month
Recording Ingestion — Upload a video file or paste a Zoom, Google Meet, or Loom link. DeriveKit transcribes the audio, identifies speakers, and segments the conversation by topic in under five minutes.
Case Study Blog Post Draft — A structured case study with a problem/solution/results narrative built from your customer's own words. Pull quotes are sourced directly from the transcript. Exports to Google Docs or as Markdown, ready for your CMS.
LinkedIn Clip Extraction — Three 60–90 second segments selected for signal, not just for volume. Each clip gets auto-captions and a branded frame. Download as MP4 or schedule directly.
Pull-Quote Graphic — Three of the strongest customer quotes rendered as branded square images sized for LinkedIn and Instagram. Edit the text or swap the quote in-browser before export.
Follow-Up Email Sequence — Three emails built around the customer story: a thank-you to the interviewee, a nurture email for prospects with a link to the case study, and a sales enablement version for your account team.
Brand Kit — Upload your logo, colors, and font once. Every clip, graphic, and document inherits those settings. Switch kits per product line or customer segment on the Team plan.
Asset Dashboard — All derivatives from every recording in one project view. Filter by date, customer name, or asset type. Download individually or as a bundle.
Approval Workflow — Flag any asset for review before it exports. Teammates comment on specific transcript lines or clip frames. Everything stays in one thread, not scattered across Slack.
Why $149/month
One fully repurposed customer interview costs a B2B content team between $480 and $640 in copywriter, video editor, and coordination time. DeriveKit's Starter plan at $149/month covers up to eight recordings. The break-even point is one recording per month. Teams running two or more customer interviews in their first week cover the cost before the invoice arrives. The Team plan at $299/month removes the recording cap and adds multi-seat access for teams running concurrent customer story programs across product lines.
Who This Is For
You run a customer marketing or demand generation program and record interviews, webinars, or demo calls at least twice a month.
You have tried Descript or Opus Clip and found yourself still coordinating four more steps after the clip was made.
You brief a copywriter or freelance video editor on every recording because no single tool covers the full content derivative workflow.
You track content output by asset type and know exactly how many case studies, LinkedIn posts, and email sequences you are supposed to publish per quarter.
You want the recording-to-asset turnaround to be hours, not weeks, without adding headcount.
If you are still at the stage of recording your first customer interview or building your content program from scratch, a content strategy consultant is a better first step.
The Six-Asset Guarantee
If DeriveKit does not produce all six content derivatives from your first recording — case study draft, three clips, pull-quote graphic, and email sequence — within 24 hours of upload, you get a full refund. Email support@derivekit.com with your recording ID and a refund processes within one business day.
In 30 Days, You'll Have:
- A case study post for every customer interview recorded this month, drafted and ready for editorial review
- Nine to twelve branded LinkedIn clips with captions, pulled from the same recordings
- A library of pull-quote graphics your sales team can use in outreach without asking you for assets
- Three follow-up email sequences your account team can send the week after each customer call
- A brand kit applied consistently to every asset across every recording, without a design review cycle
- An asset dashboard showing every derivative from every recording, filterable by date and customer name
- A clear answer to "where is the case study from the Acme interview?" — one click, not a search through four folders
Frequently Asked Questions
Does DeriveKit work if I already repurpose video for multiple platforms?
DeriveKit is built around B2B content derivative workflows specifically — customer interviews, webinars, and demo calls that need a full downstream package, not a single short clip. If your primary goal is repurposing long-form video into TikTok and Reels formats, Opus Clip covers that use case more directly. DeriveKit fits teams that need a case study and an email sequence alongside the clips.
DeriveKit vs. Descript: what is the difference?
Descript handles transcript-based video editing and removes filler words and dead air from recordings. DeriveKit does not replace that editing step. It takes the finished recording and generates the full set of content derivatives your team needs to publish — blog post, clips, graphics, emails. Some teams use Descript to clean the recording first, then upload to DeriveKit for asset generation.
How long does setup take?
Upload your brand kit and connect your first recording in under 15 minutes. Your first full asset set is ready within the hour. There is no onboarding call required, though Team plan customers get a 30-minute setup session included.
What if the case study draft needs significant editing?
Every draft is a starting point, not a finished piece. The case study exports to Google Docs with tracked changes enabled so your copywriter can revise without restarting from a blank page. Teams report spending 20–40 minutes on final edits per post rather than 3–4 hours drafting from scratch.
What it is: A content derivative workflow tool that converts one B2B video recording into a case study post, LinkedIn clips, a quote graphic, and an email sequence.
What you get: Recording ingestion, case study draft, three branded LinkedIn clips, pull-quote graphics, follow-up email sequence, brand kit, asset dashboard, approval workflow.
Price: $149/month (Starter, up to 8 recordings) or $299/month (Team, unlimited recordings, 10 seats).
Catch: DeriveKit generates first drafts. A human review pass before publishing takes 20–40 minutes per asset set.
Guarantee: Full refund if all six assets are not delivered within 24 hours of your first upload.
Turn your next recording into six assets today.